Ever wonder why some luxury villas seem to sell so much faster than yours?
Why did they seem to attract more buyers? What difference can there be between their property and yours?
The distribution.
And yes, sometimes it’s as simple as that. But how do you design your home to show it off to its best advantage?
How to make buyers fall in love with your home?
To prepare your luxury home for sale, you need to emphasize the lifestyle that future buyers will be able to enjoy, respect the proportions of the rooms by distribute furniture and decoration that are the right size and at the right place, and opt for minimalist decoration to appeal to as many people as possible. Highlighting your home’s assets, installing mood diffusers and playing with lighting – all these things also help buyers to project themselves into your property and buy.
Preparing your luxury property for sale requires a great deal of organization, and it’s not always easy to know how to go about it, or where to start. Fortunately, we’re here to help, and we’re going to show you the best tactics for presenting your home to buyers in the best possible light.
1- Focus on lifestyle
Selling a luxury home isn’t just selling a house, it’s selling a lifestyle. It’s all about giving potential buyers a real experience.
Selling a way of life aims to help future buyers imagine themselves living in your property, projecting themselves into this world and making it their own. Because a house that buyers can’t see themselves in is a house that they won’t buy.
This is the sad reality.
So for this projection to take place, we need to focus on the layout of the house and its most important rooms.
Here are a few examples.
If your property has a gym with a lovely sea view, don’t miss out on this potential. Place the treadmill or yoga mat in front of the bay window so that visitors can imagine their next morning workout.
If you’ve got a nice, big zero edge pool in your garden, set up deckchairs and cushions around it so they can visualize their future summer evenings.
The aim is to make visitors feel right at home, ready to pack their bags and enjoy life in the villa as if they were on vacation.
2- Highlight your home’s hidden treasures
Luxury villas are different from other homes in many ways. They are generally more spacious, have more rooms, a more sophisticated architecture and contain treasures that the others don’t: a gym, a wine cellar, a home movie theater, an amazing indoor swimming pool, a sauna…
These rooms are real assets for your home, because they are what sets it apart from the rest, and they are what will make buyers remember your property. That’s why it’s so important to highlight them and make sure they’re well presented to create a good impression during viewings.
To do this, think about tidying up and decluttering these rooms so that visitors can appreciate the space.
Don’t hesitate to take special care with the decor to make the experience even more striking. If you have a sauna, lay down some quality linens, plants or scented candles to create an atmosphere of absolute relaxation.
3- Play with lights
Light is crucial to creating mood and atmosphere.
Warm-toned lights create a warm, intimate and cosy atmosphere, while cool-toned lights create a more streamlined, neutral mood.
So it’s important to play with the lights and vary the fixtures according to the feeling you want to evoke in the buyer.
In living spaces such as the living room or bedrooms, warm lights are recommended to make visitors feel comfortable, want to linger and relax.
In bathrooms, you can install brighter, more vivid lights to reinforce the feeling of cleanliness. If you want to give buyers the impression of entering a spa, warm-toned lights are preferable.
Well-lit rooms are also essential for enlarging and enhancing the rooms in the house.
If your home is bathed in natural light, make it a focal point by ensuring that all curtains and shutters are open during viewings. The brightness accentuates the conviviality of the premises, a feature appreciated by potential buyers.
4- Match interior and exterior decoration
When potential buyers fall in love with your home, the first thing they notice is its exterior. It’s the cachet of your home that arouses their curiosity and makes them want to go further.
When visitors see your property from the outside, they expect the interior to reflect the charm of what they saw before entering.
If your home’s facade and outdoor spaces are built in a very modern style, it’s best to opt for an equally modern and elegant interior design.
If your villa fits into the Mediterranean style, try to draw inspiration from it for the layout and interior design.
When interior and exterior architecture match, it’s easier for future buyers to feel transported into a new world, a new way of life.
And remember, helping visitors to imagine themselves in your property is one of the most important factors in closing a sale.
5- Draw attention to the strengths of each room
Chances are, every room in your house has its own special feature. Ideally, this feature should be highlighted to attract the attention of buyers.
But if you don’t have the time to redesign every room in your home, which is totally understandable, focus on the rooms that make your home unique, as these are the ones that will stay in the minds of potential buyers.
As far as the main living spaces are concerned, we recommend redesigning the living room first, as it’s one of the most important rooms in the house along with the kitchen, probably because we spend most of our time there.
6- Choose a minimalist, uncluttered decoration
Sometimes, when it comes to decorating, the less you do, the better.
When preparing a prestigious house for sale, the aim is to appeal to as many people as possible. That’s why we recommend choosing neutral tones. We want all buyers to be able to easily imagine their own decoration in place of yours.
The more a home’s decor is loaded with furniture, knick-knacks, colors and patterns, the harder it will be for buyers to disregard them and imagine themselves at home.
A pure, minimalist decor also means you can get rid of certain pieces of furniture that clutter up the space.
When you want to sell your home, it’s best to emphasize the size of the rooms to show their full potential.
7- Install room diffusers
As you can see, to sell a luxury property, it’s essential to give the buyer a memorable experience.
And there’s nothing more effective than a perfume, a scent to transport you.
If you want your visitors to feel at ease in your home, consider installing mood diffusers in the main living areas.
Room diffusers also help neutralize odors that might bother potential buyers, such as food or pet smells.
8- Change your bed linen
What could be more relaxing and comforting than a cosy bed in a luxurious hotel room?
Do you want your buyers to feel the same way when they enter the rooms of your villa? The secret? It’s the bed linen.
That’s what makes all the difference. By choosing bright light color bed linen, you create a clean, fresh impression in visitors’ minds.
You can also place a blanket or a plaid on the bed to make the room even more comfortable.
9- Respect rooms dimensions
Luxury properties all have one thing in common: very large, very spacious living areas.
To furnish this style of home properly, it’s crucial to choose furniture or decorative objects that respect its dimensions.
Furniture, fixtures or ornaments that are too small risk getting lost in these large spaces and going completely unnoticed.
When preparing your home for sale, consider larger pieces of furniture or works of art.
Be careful not to clutter the space with all kinds of objects. That’s not our goal either.
The aim is to ensure that the main pieces of furniture respect the dimensions of the rooms, that they are proportional.
10- Display works of art
Minimalist decorating doesn’t mean decorating without works of art. The concept is based on choosing the right paintings and ornaments, and exhibiting only the best.
When selling a luxury home, it’s always best to display unique works of art to capture visitors’ attention and ensure that your magnificent home remains in their memory.
As mentioned above, it’s important to respect the dimensions and proportions of the rooms.
Since the rooms in a luxury home are very spacious, don’t hesitate to decorate the walls with large-scale works of art.
Conclusion
Selling a luxury home doesn’t happen by itself. Sometimes it takes a little help to charm the hearts of buyers.
It’s not a question of embarking on a major renovation project, but simply of arranging your home in the best possible way to show it off to its best advantage and help future buyers make their plans.
We therefore advise you to lighten up the decor, clear out the clutter so that buyers appreciate the space, and highlight the assets of your home and the rooms that make your property atypical.
